TOTEM

SOCIAL MEDIA PLAYBOOK

 
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Brands win and lose on social media

Brands are being made on social media. Social is where customers learn about your new products, where they share information about what they want from you …and where deep brand perceptions are formed. 

There are big gains to be had on social, for brands who deploy bold, focused strategies on social media. DTC brands and leading consumers brands (eg.Nike) have un-locked the potential for brand development on social are are pulling ahead. 

Benefits

  • Industry-specific social analysis, including competitor insights and reviews

  • Relevant best practices from global top-performers on social

  • Data-supported recommendations 

  • A brand specific winning formula

DELIVERABLES

A detailed, global playbook for social media which is specifically designed for your brand - bringing together high-level brand positioning/goals with front-line social and marketing teams. Includes, workshop (training) with management and front-line teams.

 
TRANSFORMATION
TRANSFORMATION PLAYBOOK
BRAND STRATEGY
DTC BUSINESS MODELLING
SOCIAL MEDIA PLAYBOOK
 
 
 
 
 
 
 

 

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