SOCIAL COMMERCE ON THE RISE
In this report on Social Commerce, we aim to re-evaluate the importance of social on the overall path-to-purchase and on sales outcomes for brands. In doing so, we compare the social commerce mode of marketing to the other dominant modes of digital marketing from the last 20+ years; 1. Search (think Google), 2. Ecommerce platforms (Amazon), and 3. DTC (the direct-to-consumer, ‘indie brands’ of the last 10 years).
Within this context, we evaluated how social affects sales, both directly (conversion) and indirectly (by building consideration momentum). To understand the true impact of social commerce, we looked at a wide range of data and projections, answering key questions with our own surveys.
The report is broken down in 5 sections:
An overview of Social Commerce
Culture Shifts with GenZ driving the change and TikTok
10 Considerations for Social Commerce
Social Commerce channel evaluation and apps to watch
Brand Strategies & Cast Studies using Totem's Brand Growth Framework
DATA VISUALIZATION
AND DASHBOARDS
Totem works with a range of brands globally on business intelligence solutions.
Our clients rang across industries; from retail/fashion to beauty, from travel to finance.
Business intelligence and data visualization projects for our clients address critical issues including:
Sales performance, marketing ROI, and social media optimization.