10 CONSIDERATIONS FOR SOCIAL COMMERCE - Social Commerce mini report #3
In preparing this set of reports, we dove deep into the state of social commerce by analyzing research from leading sources like eMarketer, Statista, Accenture, and Archrival— who have conducted foundational primary research.
Using this data as a starting point, we identified key gaps and conducted our own surveys with Gen Z and Millennial audiences in the US.
THE RESULT? 💡
…Our "10 Considerations" for brands navigating the social commerce space. These near-term insights, tactics, and strategies are essential for brands looking to elevate their performance in driving commerce through social media channels.
The winning formula? ✨
Honesty, openness, authenticity...and playfulness are the key traits that define successful brands in social commerce.
Brands must build personality and culture …and be open to collaboration with influencers, brands, and customers.
Brands must hustle to build momentum with all parties, at every stage of the purchase journey ...constantly connecting customer interest with positive sentiments.
This is part of the Social Commerce on the Rise report series. Check out the other mini-reports that dive into different aspects of Social Commerce & brand strategy in the West (US).
DATA VISUALIZATION
AND DASHBOARDS
Totem works with a range of brands globally on business intelligence solutions.
Our clients rang across industries; from retail/fashion to beauty, from travel to finance.
Business intelligence and data visualization projects for our clients address critical issues including:
Sales performance, marketing ROI, and social media optimization.