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Projecting future sales performance
What if you increased spend in a specific channel? What if you re-allocated your media budgets? How would these changes affect future performance? Forecast your KPIs to see what the future holds based on your past experiences. Leveraging AI, Totem analyzes internal and external datasets to project accurate forecasts, ROI trends and opportunities.
BUSINESS Benefits
Gain insight into budget allocation for better planning with insight into future revenue
Pinpoint historical events and attribute relative success
Establish and review media specific KPIs vs ROI
Testing scenarios for future before execution
DELIVERABLES
An informed forecasting model based on your historical data patterns, with the statistical or machine learning algorithms that work best with your data. You’ll see expected timeframe analysis changes, and other key highlights. The forecast will be used to test different scenarios, such as what would happen if your digital media budget were to be increased.
Case Studies
INSIGHTS