MANAGEMENT Team

Depth of experience on brand strategy, data/analytics, ideation, innovation and social, digital management.

CHRIS BAKER

Chris has 18 years experience in digital media, advertising and brand strategy. He is founder and managing director at Totem Media.

Prior to launching Totem, Chris led the digital media practice at MediaCom China as Vice President and head of interaction. At that time, Chris had the mandate to setup social media capabilities at China’s largest media agency, GroupM.

Earlier, he helped build Eight Partnership as partner/owner into one of the most respected brand and content agencies in greater China. At Eight, he led the growth of the business into mainland China, helping international brands with brand strategy, content and digital solutions. During his time at Eight Partnership, the business grew from 6pp (2002) to 100+ when he exited the business in 2008.

On behalf of Totem Media he has established the company as the number one resource on “WeChat” and “Ecommerce in China” within LinkedIn/Slideshare. He writes regular editorial columns on AdAge, CampaignAsia and ClickZ. Chris is also a regular speaker at global digital, social, marketing events ...him and Totem being respected authorities on digital/social media.

Client Experience:

New Balance, Swatch Group, Samsonite, Disney, Volkswagen, Alibaba, Swatch Group, China Unicom, P&G, Nokia, Starbucks, Apple, Virgin Atlantic, The Economist.

HENRY WOOD

Henry has more than 15 years in digital - across Asia. His broad experience spanning analytics, creative solutions, innovation, marketing, PR and performance digital afford Henry a holistic view of brand performance and insights.

Henry is Managing Director for Totem, based in Hong Kong, where he focuses on data visualization, analysis and performance insights for leading global brands. His work on data visualization is also closely connected to innovations on brand strategy/positioning, CRM (Social CRM) and sales performance.

He was previously regional lead at WE Communications for Insight &. Analytics and Creative departments covering regional and local clients across Hong Kong, China, Singapore and India. Earlier in his career, Henry held key posts at Ogilvy China and Profero.

Client Experience:

CHUBB, The Bodyshop, Estee Lauder, DFS, MediaTek, TCL Alcatel, Apple, Colgate, Western Union, Moet Hennessy, Pernod Ricard, Club Monaco, Jetstar, Shangri La.