JACK IN THE BOX - FINDING THE FUN IN VIRTUAL MEETINGS
Zoom has been the main source for communication for people during COVID and allows anything to be held on the platform from office meetings, to yoga classes, to online coursework. Zoom also allows for users to put up backgrounds during virtual calls, and fast-food joint Jack in the Box, has leveraged this opportunity and have created many of their own customizable backgrounds.
This is serving as a free advertising opportunity for the brand, as well as serving as a solution for users to cover up their messy backgrounds and provide some entertainment for meeting attendees. Their backgrounds are innovative, and leaves a positive perception as well as increased saliency of the brand while customers remain at home.
BRANDS IN FOCUS
Totem has been steadily following the direct-to-consumer space and we have been taking a look at what strategies brands and companies are taking on. Especially during COVID, many DTC companies have discovered unique approaches to reaching and engaging with customers. Here is one example of a successful approach adopted by a DTC brand.
