DTC Brand Strategies - NeiWai Vs Ubras
Our report on NEIWAI & Ubras’s Direct-to-Consumers (DTC) strategies deep-dive can be downloaded here.
This report features NEIWAI & Ubras - two leading players in undergarments market in China. It is the first of a series of reports we will be releasing on China & global digital native, D2C brands study.
The 55+ page report looks at:
The number of global DTC brands invested into China
Only 8% from our global DTC database have launched in China
How Chinese DTCs are building new models for brand growth
The key milestones for NEIWAI and Ubras
The competitive advantages of each brand in category
All of this is set against Totem’s Brand Growth Template (our system for evaluating brand success), which provides context for understanding the advantages of these brands.
