DTC Brand Strategies - Perfect Diary, Florasis & Fenty Beauty
Our report on Perfect Diary, Florasis and Fenty Beauty’s Direct-to-Consumers (DTC) strategies deep-dive can be downloaded here.
In the report we look at:
- The differences between China and US for DTC startups
- How China is at the start of a cultural renaissance
- China’s cosmetics market boom and the rise of “C-Beauty”
- Comparison of Florasis, Perfect Diary and Fenty
- In-depth analysis in the growth of each brand
All of this is set against Totem’s Brand Growth Template (our system for evaluating brand success).
