Our research into DTC brands (and their traditional category counterparts) has revealed a number of important insights.
Six characteristics stand out when looking at where high-growth marketing lives - we call this area the “𝗠𝗶𝗱𝗱𝗹𝗲 𝗣𝗮𝘁𝗵.”
The “Middle Path” exists in the space between the “bottom-up” tactics of DTCs and the “top-down” maneuvers of larger, traditional brands. The “Middle Path” is where we find the quickest growing, most transcendent brands. They share six key characteristics.
