- Use a social CRM system to tag users and create segments - Create user/segment specific messages, content & offers - Use AI to scale 1-2-1 social engagement - Get good at speaking with audiences โฆon their terms!
Brands using these tactics have significantly increased audience engagement, retention and organic growth rates in China AND reversed a trends of follower attrition.
These lessons offer hope to brands paying Facebook to target and amplify each post.
Dedicate some effort toward building a โConversational Socialโ strategy on Facebook Messenger and/or WhatsApp. And, if youโre present in China, take these learnings and start applying them globally.
