Nike continues its shift toward DTC (direct-to-consumer), shutting down more wholesale channels.
Despite challenges, Nike remains focused on its long-term goals/plans:
- Be more directly connected with customers
- Be courageous & BOLD in brand messaging
- Manage product range more tightly
- Use experience driven offline retail
- Increasing % of online revenue (2020 = 35% online)
Kudos to Nike for continuing to play good offense!
