As an observer of both China and Global digital/marketing, I have been left with mixed feelings about the potential of QR Codes outside of Asia. During Covid, they have seen a bit of a renaissance but otherwise had been left to obscurity.
In China’s digital marketing ecosystem, the QR Code is a foundational tool - especially with WeChat.
WeChat recently released a report looking at how important QR Codes were for businesses during Covid (think: contactless payment, codes scanned to connect offline-to-online, and codes used to facilitate community-social selling). (Full WeChat report download here: https://bit.ly/3lJdI9E)
Will QR codes continue to languish in obscurity in the West …or will the shifts taking place re: Covid …propel QR codes into the mainstream?
