618 Shopping Festival Demonstrates China's Recovery

This year’s 618 shopping festival demonstrates that China is recovering from COVID-19 and confidence is returning.

Just a few hours ago, JD.com set a $38B USD sale record (RMB269 billion), up from last year’s $29B USD.

And, while Tmall made some big gains too - thanks to its live stream selling - JD.com is better positioned to succeed in the aftermath of COVID.

A few weeks ago, we released our report on China’s recovery from COVID (https://bit.ly/30Vu2Ml). The data demonstrated that video, core social, and e-commerce sites would continue to be focal points for brands surveyed. But what really stood out in our research was ...that to succeed during/after COVID, brands need to have strong alignment between; (1) customer demand, (2) brand trust/strength, (3) digital availability, (4) fulfillment reliability and (5) customer support.

JD.com - with its fully integrated e-commerce and fulfillment capabilities put it in a great position to WIN customer trust (customers had more certainty about getting their purchases in a timely manner).

It’s also notable that 32 of some of China’s most well known, most trusted brands had sales exceeding RMB100 million.

In the ‘new normal’ TRUST AND RELIABILITY ARE KEY.