THE DRAMATIC RISE OF DOUYIN E-COMMERCE
Since 2020, DOUYIN e-commerce has been developing rapidly, not only vigorously building the DOUYIN internal e-commerce system, but also launching a number of platform policies to support merchants and e-commerce creators. Check out these figures from official DOUYIN data in 2020: "DOUYIN Wonderful Goodies Festival" GMV broke 8 billion, "DOUYIN Favourites Festival" GMV broke 18.7 billion, and “DOUYIN New Year's Eve Festival" GMV broke 20.8 billion.
From being new players on the scene they have quietly transformed into rising stars, attracting brands that want to jump on the first opportunity to enter. Based on a positioning of interest-based e-commerce, DOUYIN has formed a trinity of supply chain (products), brand self-broadcasting and expert recommendation (content), and consumers (people). With "interest" as the link, DOUYIN is highly focused and conducive to deepening the long-term interactions between merchants and consumers.
DOUYIN LIVESTREAMING WINS BIG IN 6.18 FESTIVAL
DOUYIN takes consumer interest as the starting point, and combines this with short videos to build content. This was leveraged with livestreaming as its main communications platform and sales channel during the 2021 6.18 Festival.
Total hours of DOUYIN livestreaming sales during the 6.18 Festival were 28.52 million, and the number of people watching surpassed 37.2 billion. Over 153 livestreaming sales vendors with single transactions amounting to over 10 million RMB were recorded.
To support performance improvements of DOUYIN merchants and experts, DOUYIN e-commerce introduced many games for users during the 6.18 Festival, including video challenges, themed livestreaming, deposit pre-sales, DOUYIN installations and more.
It has also helped merchants, experts and institutional service providers from various areas such as traffic support, goods operations, content creation and security services to form an ecological synergy and help others achieve effective growth.
DOUYIN: a new launch platform for brands
Through a series of inter-connected marketing actions such as the Jitterbug Challenge and new product launches, LiNing successfully gained the attention of young consumers and created a new paradigm of brand marketing on the DOUYIN platform.
DOUYIN category day: digital appliances × cyberpunk THEME
DOUYIN Digital Home Appliance brands used a "cyberpunk" concept to create multi-dimensional content on DOUYIN for communicating with younger consumers.
