Social commerce is critical to successful marketing in China
Brands that win in China are staying ahead by expertly cultivating customers on social media and rallying those audience towards purchases. They do this by activating a potent mix of influencers, livestreaming, social mini-programs and private traffic tactics.
In 2023, expect to see more CRM and DTC (direct-to-consumer) efforts, as improved LTV and organic results remain the main priorities.
With this emphatic focus on private traffic and CRM, brands are looking to better understand and engage with customers. This means greater willingness to ‘niche-down’ on more specific customer cohorts.
For deeper insights, analysis and trends relating to digital marketing, brand growth and China’s media landscape, check out Totem Media’s China Marketing & Media Trends 2023 Report.
And find out more about wider digital and brand marketing trends in Asia, China and global DTC business in our Reports section.
