The annual China Marketing and Media review report is designed to bring China’s marketing and branding landscape into sharp focus - for marketing leaders.
For brands already in China, we hope to provide the necessary insights to stay a step (or two) ahead. For brands not yet in China, it should provide a framework to evaluate growth possibilities.
89 marketing leaders (at established brands) were surveyed to gain insights into 2022 marketing strategies.
𝗜𝗻 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 𝘄𝗲 𝗹𝗼𝗼𝗸 𝗮𝘁:
- Brand marketing budgets and sentiment for 2022 - Plans for global brands’ marketing investments in China - How goals, priorities have changed - Digital tactics holding the most potential - New modes of marketing & frameworks for growth - How brands are using Livestream video - Changes with KOL/influencer marketing - New channels brands considering - The impact of China’s anti-trust activities
Download the full 2022 China Marketing and Media Review
