2025 China Marketing and Media Review

This yearly report (we’ve been running for 10 years) is designed to bring China’s marketing and branding landscape into sharp focus - for marketing leaders who have to build rock solid plans for brand success and survival.

A focus for this years’ report is on CHINA’S NEW CONSUMPTION PARADIGM …And how brands need to be positioned for the adjustments underway …and for what comes next.

We explore China’s new marketing paradigm with a series of 25 KEY CONSIDERATIONS for 2025 …the key insights that we think will help brands plan for success in the year ahead.

In the report, we also explore the following:

• Marketing budgets/sentiment for 2025

• How goals, priorities have changed over the past 5-6 years

• How brands should prepare and position for recession

• New modes of marketing & frameworks for growth

• Consumer culture, attitudes and sentiment

The content of the report draw on; (1)Totem’s annual survey of 90+ brand-side marketing leaders, as well as (2)interviews with ~20 specialist agencies and strategists.

Download the Full Report

2025 China Marketing and Media Review

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How can we enter China successfully and sustainably? Whats our best path?

MARKET ENRTY PLANNING

How can we re-calibrate our approach to China and re- establish a growth path?

RE-STRATEGIZE CHINA

How do we find the right approach in this busy, competitive landscape?

SOCIAL STRATEGIES