Posts tagged Digital Transformation
Skechers
Skechers

WHAT DID WE DO:

  1. Overall digital, social media brand planning (inc. brand ID, product-line x audience mapping, channel planning/buying and campaign planning.

  2. Development of digital (social) campaigns/strategies... Overall campaign mapping/planning, design of key materials, media/KOL planning/buying ...O2O plans, UI/UX design.

Footwear, FashionChris BakerDigital Transformation, Social Media Playbook, Audience/Channel Planning, China, Brand Growth, Brand Grow, Brand
New Balance
New Balance

WHAT DID WE DO:

  1. Master strategy - Totem was engaged to develop social media strategies, guidelines/toolkit for APAC, including; brand/social style-guides, content plans, personas. Totem managed the rollout through a series of training sessions with country marketing teams.

  2. Monthly strategy - After establishing the framework for social success, Totem followed up with monthly strategy, analysis and content/digital planning across the region, on a monthly basis.

Sports, Footwear, FashionChris BakerSocial Playbook, Digital Transformation, Insights & Planning, Trend Spotting