Birkenstock
Birkenstock

WHAT DID WE DO:

  1. Adapting global to local audiences. Adaptation of the brand to China balancing global/local identify.

  2. Audience and channel mapping. Audience research x product mapping x media planning

  3. Positioning, themes, concepts & styling. Strategic themes for content and campaigns.

Fashion, FootwearChris BakerData/Analytics, Brand Strategy, Social Management, Insights & Data
Skechers
Skechers

WHAT DID WE DO:

  1. Overall digital, social media brand planning (inc. brand ID, product-line x audience mapping, channel planning/buying and campaign planning.

  2. Development of digital (social) campaigns/strategies... Overall campaign mapping/planning, design of key materials, media/KOL planning/buying ...O2O plans, UI/UX design.

Footwear, FashionChris BakerDigital Transformation, Social Media Playbook, Audience/Channel Planning, China, Brand Growth, Brand Grow, Brand