The clock is ticking for Creators
Trump’s executive order, places an expiry date on TikTok in the US (and with US interests). It's unclear how it will all play out BUT the Creator community on TikTok sees their days on the platform as being numbered.
Where will TikTok’s Creator community go?
Facebook is hoping they will migrate to Instagram. One day before the executive order was signed, Instagram announced “Reels” …its copy-cat feature, modeled on TikTok. Curious timing!
Many creators will test “Reels" …as some have already done, re-posting existing TikTok videos.
While Instagram will be a big winner in the migration of Creators from TikTok, many will also:
- Refocus attention on Youtube and longer form content (established creators are there already)
- Give SnapChat another shot
- Experiment with new short video channels (such as Byte)
As they work to build up new channels, Creators will also hope that there is a reprieve for TikTok in the next 45 days.
