GLOBAL COMMERCE INSIGHTS: FROM CHINA TO EUROPE WITH MATTHEW JUNG
Matthew Jung, Global President of Jack Wolfskin is our first guest …and a great way to start the journey!
Matthew (MJ) is one of the most thoughtful marketers I know. His combination of experiences from Asia and Europe, working with many of the World’s most innovative brands give him profound insight into the question of how brands succeed.
In this fabulous interview with Matthew, we dove deep into the world of brand building, marketing, customers and merchandising.
My key takeaway was that marketing (when you strip away all of the tactics) is really about building a deep, authentic connection with a target customer - and then using that connection as a pathway for growth.
What’s something that Matthew and Jack Wolfskin are doing that other brands should be? …LIVING THE BRAND:
People in the brand team who are part of the customer community
Regular meet-ups with customers to understand what really moves them
Listening carefully …and then moving in-sync with customers
🚀 Listen to our first episode with MJ on Commerce Beyond Borders. Available on Apple Podcasts & Spotify.
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Commerce Beyond Borders - Decoding the Future of Commerce & Retail
Hosted by marketing, retail and ecommerce vets, Renee Hartmann & Chris Baker, “Commerce Beyond Borders” offers global audiences a pithy glimpse into key strategies for success.
Each episode focuses on two key questions:
”What’s one thing in commerce and retail that most people are overlooking?”
“What’s something you know is happening right now that few others in the industry can see?”
…Maintaining a sharp focus on mission critical insights and actionable strategies for senior managers.
DATA VISUALIZATION
AND DASHBOARDS
Totem works with a range of brands globally on business intelligence solutions.
Our clients rang across industries; from retail/fashion to beauty, from travel to finance.
Business intelligence and data visualization projects for our clients address critical issues including:
Sales performance, marketing ROI, and social media optimization.