Canadian sneaker brand, Vessi, known for their 100% waterproof sneakers, has been using unique TikTok duet giveaways, to generate UGC, followers, as well as revenue.
Known for being the “CEOs of dry socks” Vessi has done an exceptional job using TikTok to build a following by demonstrating their product through short video clips on the app. Most of their content is user-generated, and they often do giveaways (ex. free shoes) for the best generated videos from users demonstrating their Vessi shoes.
The audience that they have built up really engages with their giveaway content and are always eager to partake. Using TikTok as a social channel for their brand has helped fuel growth and easily generate quality video content, and will only continue to develop more to help their brand in the future.
BRANDS IN FOCUS
Totem has been steadily following the direct-to-consumer space and we have been taking a look at what strategies brands and companies are taking on. Especially during COVID, many DTC companies have discovered unique approaches to reaching and engaging with customers. Here is one example of a successful approach adopted by a DTC brand.
