Supergoop! is a direct-to-consumer protective skincare brand that recently made their debut on Tmall Global as COVID-19 was still hitting its peak in the country.
The brand had been pushing ahead with its plan of expanding into the China market. They started with livestreams during COVID on prioritizing skincare while staying at home and have seen unbelievable success right out of the gate.
As many other skincare and beauty brands have been suffering during this time, Supergoop! tapped into digital transformation and have forged new digital engagement and growth opportunities for their business.
BRANDS IN FOCUS
Totem has been steadily following the direct-to-consumer space and we have been taking a look at what strategies brands and companies are taking on. Especially during COVID, many DTC companies have discovered unique approaches to reaching and engaging with customers. Here is one example of a successful approach adopted by a DTC brand.
