Women’s workwear brand MM.Lafleur has recently launched their virtual styling program, with expert stylists available to help all customers.
With the company’s main consumer base being working mothers, many of these women have been spending a lot of time on video calls at home. MM.Lafleur is helping them to look professional on camera while also staying comfortable.
This adoption of a new digital channel by MM.Lafleur is setting the tone for the future of fashion. As more of the workforce shifts to working from home and more companies embrace remote working, online virtual styling appointments adds convenience to peoples lives and is something that is here to stay.
BRANDS IN FOCUS
Totem has been steadily following the direct-to-consumer space and we have been taking a look at what strategies brands and companies are taking on. Especially during COVID, many DTC companies have discovered unique approaches to reaching and engaging with customers. Here is one example of a successful approach adopted by a DTC brand.
