Frameworks for Growth in China 2024
This mini report (we’ve been running for 9+years) is part of our annual China Marketing and Media Review to bring China’s marketing and branding landscape into sharp focus - for marketing leaders.
Going into the pandemic, there was a great deal of expectation for a recession. But, the downturn didn’t happen at that time. In fact, for a wide range of consumer brands (selling physical products), it was a massive boom.
With a general re-opening, we are now seeing a pull-back in demand for many of the big winners from the pandemic. Demand has been shifting toward services, entertainment and travel. Offline retail has regained some sales back from online.
With recession starting to bite in China (as in other markets globally), brands will need to take a careful look at positioning, pricing, as well as overall competitive sustainability - as strategies to endure much tighter conditions with consumers.
In the report, we explore:
- strategies for brand positioning during recession
- brand planning templates & case studies
Click here for the full 2024 China Marketing and Media Review. It covers the big picture on China consumer market, 10 key considerations for China Marketing, survey of brand leaders in China, China’s media & marketing environment, and Framework for Growth in China. For brands already in China, we hope to provide the necessary insights to stay a step (or two) ahead. For brands not yet in China, it should provide a framework to evaluate growth possibilities. And, for brands considering a pivot to Asia, some perspective on China’s important place in the region.
