Are brands finally ready to get back to business in China?
With Covid measures relaxed, China’s rapid reopening should prompt brands to be quick about firming up their plans, and resuming more comprehensive marketing efforts. We’ve reached a moment of truth on China’s long-term path of growth.
So where and how will brands position themselves in the world’s second largest economy?
Putting up with the hardships of Covid, along with new opportunities arising across the Asia region, have had the effect of drawing many brands away to focus their attention elsewhere and build their presence in the wider Asia market.
For those brands that wish to stay the course and double-down in China, they’ll need need to build more complete, clear and comprehensive frameworks for growth and success. Growth focused brands also need to consider going deeper into lower tier cities, where untapped (and underserved) opportunities hold a lot of potential.
For deeper insights, analysis and trends relating to digital marketing, brand growth and China’s media landscape, check out Totem Media’s China Marketing & Media Trends 2023 Report.
And find out more about wider digital and brand marketing trends in Asia, China and global DTC business in our Reports section.
