While brand investments levels have dipped compared to where they have been in the past (when measured year-over-year), brands are naturally taking a cautious approach in 2023. But there’s also a sense that things are going to get better.
Despite the uncertainty, brands are moving forward with new initiatives and maintaining their efforts to expand growth in China. As things continue to get back on track, it’s safe to assume brands will see their energy reignited when it comes to building their presence and attracting new customers. There’s a palpable sense that the worst is over and 2023 should show some improvements.
For deeper insights, analysis and trends relating to digital marketing, brand growth and China’s media landscape, check out Totem Media’s China Marketing & Media Trends 2023 Report.
And find out more about wider digital and brand marketing trends in Asia, China and global DTC business in our Reports section.
