This yearly report (we’ve been running for 8+years) is designed to bring China’s marketing and branding landscape into sharp focus - for marketing leaders.
For brands already in China, we hope to provide the necessary insights to stay a step (or two) ahead. For brands not yet in China, it should provide a framework to evaluate growth possibilities. And, for brands considering a pivot to Asia, some perspective on China’s important place in the region.
In the report, we explore the following:
- Brand marketing budgets and sentiment for 2023
- How goals, priorities have changed after a tough 2022
- Plans for marketing investments in China
- Digital tactics holding the most potential
- New modes of marketing & frameworks for growth
- The future for Livestream video
- Changes with KOL/influencer marketing
- Branded case studies
The insights and strategies outlined in the report are underpinned by our annual brand survey (held in Nov ’22). 82 marketing leaders from established brands participated this year.
