TOTEM

CHINA marketing solutions

Totem works with Global brands in (and into) China, helping them succeed in the World’s most competitive, innovative market. We help our clients develop successful entries, grow/expand and plan critical steps toward success, including; brand positioning, audience insights, marketing strategies, campaigns/creative and channel/media plans. Data, insights and depth of experience inform the work we do with clients in China.

 
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CHINA

solutions

 
 

CLIENT TRACK RECORD

 

Totem works with many of the World’s leading brands, helping them succeed in China’s fast-changing marketing environment. From our offices in Shanghai, Beijing and Hong Kong, our teams work with brands on; content strategy and creation, campaigns, media and influencer activations, data/insights and research, market entry and re-positioning plans. Our teams implement these solutions across an array of channels including; WeChat, Weibo, Tmall, Douyin, Bilibili, RED …as well as a multitude of industry and campaign-specific channels.

 

GLOBAL x CHINA

A glimpse into the future

To understand the Global future, you must first understand China. For global brands: Totem leverages learnings from a hotly innovative China (which is mobile-first, young …and frenetic), providing future-forward learnings. For brands going into China: Totem is adept at balancing brand imperatives with China’s landscape - audiences/attitudes - to create a winning formula. 

See Totem’s insights

 
Global Future: Fast, Frenetic

Global Future: Fast, Frenetic

Global Future: Tech Enabled

Global Future: Tech Enabled

Global Future: Driven by Youth

Global Future: Driven by Youth

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