OCT 5, 2020
Growth Marketing Specialist
VANCOUVER
Totem Media is looking for an enthusiastic Growth Marketing Specialist to join our team in Vancouver. Totem works with Global brands helping to define and develop future-forward marketing strategies - which are informed by our research and experience in; Data/analytics, Direct-to-Consumer (DTC) branding and China marketing & technology practice.
You will be an integral part of our team, working on building an audience for Totem; on social media, and through email newsletters and reports (white-papers) - ensuring that Totem continues to expand its profile. As a central part of this role, you will take ownership for managing a marketing-to-sales funnel.
OUTLINE OF THE ROLE
Work with Totem leadership to create a clear plan for growth of audiences (prospects)
Establish and manage a conversion funnel (create a path from marketing/sales)
Conduct market research on/about trends in marketing, technology and innovation
Build and maintain multiple content schedules for; email DMs, social media, and reports/papers
Create (write) content for email DMs, and social posts
Creating/implementing other marketing activities, such as Webinars/Podcasts
Edit and review content from other team members (ensure high-quality content across org.)
Collaborate with teams across multiple offices and timezones on plans/projects
Analyze marketing data (campaign results, conversion rates, traffic etc.) to refine strategies
Make recommendations for optimizing Website and other touch points
YOUR SKILLS
Exceptional communication and writing skills
Strong experience with social media marketing (LinkedIn, Twitter…)
Proven experience as marketing specialist in similar role
Experience with marketing data analytics and tools
Experience with email and CRM systems (A/B testing, database segmentation/targeting)
Ability to find solutions using digital tools (eg. Airtable, Tableau, Google Data Studio…)
A Mac user, with strong experience on Keynote (and/or PPT)
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent
Well-organized and detail oriented
NICE TO HAVE
Excited to learn new things and be on cutting edge of marketing and branding
Experience and interest in Direct-to-Consumer (DTC) brands
Up-to-date on latest trends with online marketing
International mindset (time spent living globally)
If you’re interested please send your cover letter & CV/Resume to me, Chris at: chris@totemmedia.net
JULY 16, 2020
SOCIAL MEDIA STRATEGISt
VANCOUVER
Totem Media is looking for an experienced social media strategist who is capable of working with clients, internal teams and partners to help build winning solutions for global brands thru social media in China. The right candidate will have a great balance between creative, analytical and people skills …and a strong attention to detail, in order to see social media plans through to success.
OUTLINE OF THE ROLE
Working with global, consumer brands (our clients)
Managing social media strategies, projects and campaigns
Ensuring high-quality implementation of content & creative projects
Managing key accounts and acting as senior authority on client success
Working with creative, technical teams in pulling together client projects
Preparing quotations, invoices, contracts and other related project documents
Finding case studies, data and information related to marketing (social & ecommerce) in China
Helping to prepare and design presentations (using Keynote primarily)
Supporting new business pitches
YOUR SKILLS
Have 3-5 years of relevant work experience in a social/digital agency
Live and breathe social media and understand its place within media
Passionate about the quickly-evolving social media and digital environment
Able to create clear social campaigns and present wining proposals to clients
Able to manage multiple priorities in a fast paced and deadline driven environment
Understand how to manage a creative process with in-house and third-party resources
Fluent in English and Mandarin (written and spoken)
NICE TO HAVE
Creative instinct… able to come up with catchy ideas to hook audiences
Understanding for digital media integration (how social, search and ecommerce fit together)
High energy: you have a bit of an obsessive streak about building something!
If you’re interested please send your cover letter & CV/Resume to me, Chris at: chris@totemmedia.net
JULY 16, 2020
lead designer - Creative
SHANGHAI/HONG KONG
OUTLINE OF THE ROLE
Art-based creative lead at fast growing brand and social media agency
Working with a team of copywriters and other creatives in developing great creative concepts & designs
Ideas will be a mix of text (stories), images (photos & infographics) and short videos
Working with account management teams and clients to originate campaigns/activations
Managing in-house and third-party creative resources (photo/video teams) to execute creative concepts
Ensuring all content, creatives and design materials have strong audience appeal and match brand expectations
YOUR SKILLS
Art-based creative as a core skill set, with a strong creative portfolio (graphics & video)
The ability to develop compelling social media ideas and bring great concepts to ‘life’
Multi-media design track-record (graphic design, video post-production etc)
Understanding for how social contents/creatives work and are consumed
Strong eye for creative/design (especially in how the creative relates to a specific brand)
Ability to think like an editor in developing exciting, brand relevant contents for clients social media
TOOLS/EXPERTISE
2-5 years of experience in social media / website design / video / motion graphic design
Proficient in Adobe Creative Suite – Illustrator, Photoshop, InDesign
Knowledge in video shooting and editing preferred, e.g. HTML5, Final Cut Pro X, Adobe Premier, Adobe After Effect
If you’re interested please send your cover letter & CV/Resume to me, Chris at: chris@totemmedia.net
JULY 16, 2020
CHINESE CONTENT SPECIALIST
SHANGHAI
Totem Media is looking for a passionate, high-energy social media producer to write, design and create branded content. You will be helping to build exciting content for global brands and their audiences on their social media (namely Weibo and WeChat). The successful candidate will have a core skill-set in writing and developing story ideas, with additional capabilities in content planning and strategies (how to make awesome content plans).
OUTLINE OF THE ROLE
Working together with our account management team to develop monthly content plans
Develop creative ideas relevant for both brands and social media audiences
Content ideas will be a mix of text (stories), images (photos & infographics) and videos
You will also play a lead role in writing, editing and producing the content (stories)
Successfully launch content (stories/images) on social media, namely; Weibo & WeChat
YOUR SKILLS
Great Chinese (Mandarin) writing skills
The ability to both write great original stories and edit, refine and sometimes translate
Have strong feel for what stories, topics and themes spark interest with audiences on social media
Multi-media design & creative skills (eg. graphic design, video post-production etc)
Understanding for how social contents/creatives work and are consumed
Strong eye for creative/design (especially in how the creative relates to a specific brand)
A good understanding for the mainland Chinese social media landscape
If you’re interested please send your cover letter & CV/Resume to me, Chris at: chris@totemmedia.net
JULY 16, 2020
media & KOL specialist
Totem Media is looking for Media & Influencer (KOL) Specialist, who is capable of working with clients, internal teams and partners to help build winning solutions for global brands thru social media in China. The right candidate will have strong understanding for the Chinese social media landscape, strong research and planning skills.
OUTLINE OF THE ROLE
Manage communications and build relationships with media, KOLs and third party agencies for joint collaboration of various campaigns/promotions
Reaching and building a KOL network for different categories on social media
Organising and strategic planning for media and KOL planning
Manage and report social media performance on a weekly/monthly basis
Collaborate with team members to initiate and execute different promotional campaigns
Reach and present the latest social media trends in China market
Handle other ad hoc duties assigned
YOUR SKILLS/EXPERIENCE
Native Mandarin Chinese
Experience with KOL selection, negotiation and evaluation in China
Have at least 1 year of relevant work experience in a social media/PR/Media Agency
Live and breathe Chinese social media and understand its place within media landscape
Strong knowledge of China social media and digital marketing, e.g. Weibo, WeChat, Nice …
Excellent presentation skills (Keynote, PPT), able to visually present data/information and plans